Throughout Ford’s meticulous retrace of T.E. Lawrence’s path, every moment was meticulously photographed, from the Dead Sea to Wadi Rum to Aqaba. The campaign’s Key Visual and product shots, along with event coverage, were expertly crafted. Against the vast desert backdrop, each wave of rugged trucks and SUVs symbolized Ford’s tribute to history. Converging amidst Wadi Rum’s ancient sandstone formations, the convoy embodied the essence of the campaign. At Aqaba’s historic fort, the triumphant arrival was documented, echoing Lawrence’s strategic victory. From start to finish, the photos narrate Ford’s remarkable journey through time.
