I’m thrilled to share a significant milestone in my career as an automotive photographer: my photography for the 2020 Ford Ranger has been featured on the cover of Truck & Fleet magazine. This accomplishment marks a high point in my journey, showcasing my dedication to capturing the essence of vehicles through the lens.

The Journey to the Cover

The project began with a detailed brief from Ford, aiming to highlight the 2020 Ford Ranger’s robust capabilities, innovative features, and stylish design. Understanding the vehicle’s target audience and brand identity was crucial in shaping the visual narrative.

Setting the Stage

For this shoot, I selected a rugged outdoor location that resonated with the Ford Ranger’s adventurous spirit. The backdrop of rocky terrains and expansive landscapes provided the perfect setting to emphasize the vehicle’s strength and versatility. Each shot was meticulously planned to capture the Ranger in action, highlighting its performance and resilience.

Capturing the Moment

Using advanced photography techniques, I focused on bringing out the Ford Ranger’s bold lines, dynamic angles, and intricate details. The lighting was carefully controlled to enhance the vehicle’s features, creating a dramatic yet authentic look. Whether it was the powerful grille, the sleek headlights, or the rugged tires, every element was showcased to reflect the Ranger’s character.

The Art of Retouching

Post-production played a significant role in refining the images. I ensured that the final photographs maintained a consistent tone and high quality, aligning with global commercial standards. The retouching process involved enhancing the colors, adjusting the contrast, and sharpening the details to create a visually appealing and impactful image. This meticulous attention to detail ensured that the photographs were not only stunning but also true to the Ford Ranger’s brand.

The Magazine Cover

Seeing my work on the cover of Truck & Fleet magazine was an incredibly rewarding experience. The cover image captured the essence of the 2020 Ford Ranger, presenting it as a powerful and reliable vehicle ready to conquer any terrain. The feedback from both Ford and the magazine’s readership has been overwhelmingly positive, further solidifying the success of the project.


Having my automotive photography for the 2020 Ford Ranger featured on the cover of Truck & Fleet magazine is a testament to the hard work, creativity, and passion that goes into every shoot. This achievement not only highlights my skills and dedication but also serves as an inspiration to continue pushing the boundaries of automotive photography.

I look forward to more such opportunities to capture the spirit of vehicles and share their stories with the world. Thank you for joining me on this journey, and stay tuned for more exciting projects!